Meetu Dubey launched LOCA in 2018, after an illustrious 15-year career in fashion and lifestyle. With extensive experience managing legacy events like Femina Miss India, Filmfare Awards, and the works for The Times Group, the marketing professional and beauty enthusiast set out to build her own 'Fempire' (Read: Female Empire👑).

LOCA means 'fun and crazy' in Spanish, something that is relatable to every woman. Meetu's bold and beautiful venture allows women to take advantage of avenues that make them feel confident and look good. A stylish force to reckon with herself, today, she’s the proud owner of a thriving business (3 outlets!) that’s taken over the beauty market in both Pune and Kolkata. Not just that, Meetu also helps other business owners thrive by offering LOCA salon franchises, and consultations for new, homegrown brands.

Being pampered by the finest beauty industry experts at a chic, Instagrammable space excites you? Come, be a LOCA girl today!